Who would have thought that content would one day rule the world? Bill Gates, apparently. Almost a decade ago, he was quoted as saying “content is king.” It's unclear whether he envisioned the future in which we now live, but that statement could not be more relevant in the “digital age.” Now, everything revolves around content.
Millennials, or Generation Y, are notoriously fickle. They are said to have short attention spans, high expectations, and a low tolerance for the inauthentic. For almost every type of business, however, the millennial market is hugely important.
They represent more than 75 percent of the global workforce and, by 2018, their annual global spending power is expected to exceed $3 trillion dollars.
It is now common knowledge that ninety percent of startups fail. That is a particularly harrowing statistic for me as a freelance writer who specialises in working with new companies. It means that nine out of ten of the clients I work with are doomed to failure.
I hadn't really considered that until recently - when a startup venture I was part of went the way of the ninety percent.
It should come as no surprise that on the subject of content creation outsourcing, I am biased. As a freelance content writer, the more businesses’ that are comfortable with the concept of outsourcing the easier my life will be.
But, my happiness aside, there are other convincing reasons to consider outsourcing – all of which will contribute to the health of your business’ revenue.
Content marketing used to be simple. All you needed was some decent content, a little SEO know-how, and voila! You would be well on your way to establishing ranking high in the search results. Nowadays, however, things are a little more complex.
Now, your content needs to tell a super-compelling story; it must be long-form, yet easy to read; it has to be easily digested, scannable, non-salesy, problem-solving, fun, professional, specific to a particular reader, and, of course, optimised for search engines. And all that just to meet standard requirements.
Content marketing is the most cost-effective marketing technique. That is if it is done correctly. By now, most marketers are aware of the concept; create great content and get it in front of the target market. Simple enough right?
Well, despite its apparent simplicity, it is easy to get content marketing horribly wrong.
As a youngster, I harboured grand ideas about being a writer. I believed I was born to write. I would fantasise about writing all manner of bestselling books, well-read magazine articles, and intriguing newspaper columns.
I figured I would simply write about any and everything that took my interest, and the money would come flowing in - enough money to buy a classic Aston Martin DB5, a house in the country, and another in the city.
I just spent the last 20 minutes staring at a blank screen. No this is not my preferred pastime, but it's also not the first time this has happened. In fact, ever since I decided to call myself a writer I have frequently found myself locked in a joyless dance between my brain and the dull white screen of a mocking Word document.
There is a name for this of course. It's called "writers block", and it's a huge pain in my… creativity. Writing makes me happy, this wasn't supposed to happen to me!
Thinking about hiring a content writer? You should be. Who has the time to write all that content your business needs; all those blog posts, social media updates, press releases? A professional freelance writer of course! These peculiar creatures that dwell in dimly lit home offices, generally cost less than full-time in-house writers, and they have their own coffee.
But, you knew all that already, right? You're probably here because you're thinking about hiring a content writer. Well, you're in luck. Freelance writer extraordinaire (that's me) at your service. So let's get this show on the road and the content machine churning. Send me your details and let's get started.